Sport For Smile - Uniting People, Bettering the World.


Sport For SmileSport For Smile

[Project Overview]

Sport For Smile organizes and directs the following eight project lines in order to realize its mission.

1) ~Know~

Sport For Smile Journal

  • SFS Journal is a Japanese-English bi-lingual online media resource which will regularly deliver global and domestic news regarding social contribution through sport. Its “Smile Leaders” features the visions and activities of remarkable athletes and organizations all over the world.

Sport For Smile Grid

  • SFS Journal is a Japanese-English bi-lingual online media resource which will regularly deliver global and domestic news regarding social contribution through sport. Its “Smile Leaders” features the visions and activities of remarkable athletes and organizations all over the world.

2) ~Get Connected~

Sport For Smile Lounge

  • SFS Lounge will hold exciting and informative sessions attended by athletes, NPO/corporate leaders, and world café members. SFS Lounge also provides opportunities for beginners to meet kindred spirits. Even for those who are not sports fans or not really good at sports, SFS Lounge will serve as a fun means of finding and learning about the power of sport that is familiar and obvious, and also to meet people with various backgrounds and values. In addition to general talks, the topics covered by SFS Lounge will be arranged so that they can be appreciated by experts including corporate CSR personnel, fundraising managers of NPOs, as well as by athletes and researchers. SFS Lounge aims to help participants to take a next step in their daily lives.

Sport For Smile Club

  • SFS Club membership provides its members with a full range of privileges and exclusive deals, such as free access to or discounts for many SFS events. The privileges and services vary according to the membership category. (*SFS Club will be fully implemented after 2012.)

3) ~Participate~

Sport For Smile Forum

  • The SFS Forum is a conference attended by global leaders of UN organizations, NGOs, and corporations to discuss the potential power of sport to effect society. The inaugural SFS Conference will bring the global discussion to Tokyo in 2012. “Think Globally, Act Locally, Transmit your message to the World!”, is the motto. The ultimate goal is to forge bonds through personal meetings and the five senses which cannot be created through SNS, and which are a short-cut for “Smile.”

Sport For Smile Awards & Gala

  • The SFS Awards & Gala is the event at which a distinguished selection committee will present awards to specific Japanese persons or organizations on the basis of best practices of social contribution programs utilizing the power of sport. The Awards Gala will be held in conjunction with the SFS Forum. The voting will be made by global authorities and SFS Club members. Its categories will include Development, Peace, Education, Environment, and Social Inclusion. The selected programs will be awarded the honor of being recognized in front of global VIPs, as well as with prize money.

Sport For Smile Square

  • SFS Square is a pilot project for SFS Cup which aims to realize social inclusion through sport. With cooperation from Embassies and International Organizations as well as corporations, SFS Square provides opportunities to enjoy sport with various backgrounds and values, including disadvantaged children, the intellectually-challenged, the disabled, as well as foreign workers and homeless people, to build teamwork to achieve their goals. It can be utilized as a diversity training program.

Sport For Smile Cup

  • SFS Cup is the world’s first-ever Integrated Sports event which enables people from all social categories to be united through sport by respecting others, as well as to simply enjoy sports. It will be held annually in conjunction with the SFS Forum and Awards & Gala. It aims to demonstrate that sport can unite people beyond not only national borders, but also among all social categories. The sports events, among others, include the Sweden relay, blind soccer, and wheel-chair basketball.

*All plans are subjected to change.




Planning & Copy Rights:Cheer Blossom, Inc.